Marketing strategy
No matter the size of your company, a marketing strategy is key to achieving your goals
What is a marketing strategy?
A marketing strategy essentially sets out where you are now, where you want to be and how you are going to get there. It normally aligns with your business’ objectives and identifies how you can use marketing to achieve them.
Why should I have a marketing strategy?
A marketing strategy will set out what you want to achieve and how you are going to get there.
You might have a whole strategy worth of ideas in your head, but it can be hard to get them down on paper and formalise them especially if you are deep into the day-to-day, and find it difficult to take a step back. A fresh perspective from a marketing expert can unlock new opportunities. We can collaborate your industry knowledge and my marketing expertise to hit your goals and grow your business.
What’s included in a marketing strategy?
Audit of current marketing with recommendations
Competitor analysis
Target audience profiling
Branding and visual identity guidance
Strategy overview
Goals and objectives
Key messaging and content pillars
Annual marketing plan
Implementation guidance
Budgeting advice
“I am extremely pleased with the outcome of working with Buzz 22 Marketing. We had several meetings where Laurie was very attentive to both the current state of my business and its future direction. Laurie then developed a strategic document that has been invaluable in shaping my future marketing plan.”
